01
Diagnose
We audit your funnel end-to-end — ads, site, intake, retention — and find the 3 things that are quietly costing you patients.
+124%New Patient Calls
−42%Cost Per Lead
Booked Calls↗ 38%
248this month
4.9 / 5Client Rating
More patients.
More revenue. Less stress.
We help physical therapy clinics grow with rigorous data-driven marketing and world-class physical therapy business coaching. We make it feel human.
Leave with 3 specific moves to grow your clinic. No sales pitch. Even if we never work together.
No long contractsPersonal and helpful supportReal reporting not vanity
$50M+Ad spend managed
15 yrsIn performance marketing
100sOf clients helped
38%Avg. lift in qualified leads
Certified · Verified · Caffeinated
Trusted credentials. Real experience.
Google Partner credentials, Meta platform experience, hundreds of client relationships, and more than $50M in managed ad spend. Enough proof to know this will be a serious conversation.
Google Partner
Meta Business Partner
4.9 / 5 across 80+ reviews
$50M+ ad spend managed
15+ years · 100s of clients
Our frameworkBuilt like a treatment plan.
Built like a treatment plan.
Not a marketing pitch.
Your clinic deserves the same rigor you apply to a patient assessment. Here is how we work — four phases, no fluff, every step measurable.
02
Prescribe
A custom 90-day growth plan rooted in your service mix, geography, and capacity. No template campaigns, no vague strategy decks.
03
Treat
We build, launch, and manage the campaigns. You stay in the loop with monthly strategy calls and weekly communication — never a quarterly mystery report.
04
Strengthen
Once leads are flowing, we tune for ROI: lower CPL, higher show rates, better LTV. Compounding growth, not a sugar rush.
What we doSix services.
Six services.
One goal: more booked patients.
Every engagement is built around a single number that matters to your clinic. Pick a service, or let us prescribe the right mix.
Advisory
Business Coaching & Revenue Optimization
For owners who want a stronger business behind the marketing. Weekly calls focused on billing, expense management, hiring, team leadership, and the operational decisions that turn growth into profit.
- Weekly 1:1 owner coaching
- Billing, expense, and ops guidance
- Quarterly revenue planning
Paid
Google Ads
Search, Performance Max, and YouTube campaigns built for clinic intake — not e-commerce. We obsess over qualified-lead cost, not click count.
- Geo-targeted search campaigns
- Conversion tracking that actually works
- Monthly strategy and reporting calls
Paid
Facebook & Instagram Ads
Lead-gen campaigns that fill your calendar with the right kind of patient. Creative built around your actual specialties.
- Audience strategy and creative testing
- Specialty-specific lead funnels
- In-platform appointment tracking
Organic
SEO
Local SEO and content that wins the physical therapy near me battle. Built for sustainability — no shortcuts that age like milk.
- Local pack optimization
- Service and condition page strategy
- Technical SEO and Core Web Vitals
Organic
AI Search Optimization
Make sure ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend your clinic when patients ask. The next chapter of search is already here.
- LLM citation strategy
- Schema and entity optimization
- Answer-engine content design
Build
Website & Landing Page Design
Fast, conversion-tested websites that work on a phone in a waiting room. Every page designed to turn visitors into booked calls.
- Custom design and dev
- CRO testing baked in
- Owned by you — not locked to a platform
Meet the teamMeet your team.
Meet your team.
Honest about who does what.
We are two brothers running this together — same last name, different lanes. Andrew leads client work directly, especially in the early months. Dan runs strategy alongside a small team he has worked with for years. You will always know exactly who is doing what.
Co-founder · Strategy
Dan Barrett
15+ years in performance marketing. Founded AdWords Nerds in 2011. Author of The Nerd's Guide to Online Marketing. Hosts the AdWords Nerds Podcast. Leads strategy here — working alongside a small team he has built over the years to run the day-to-day.
Co-founder · Ops & Optimization
Andrew Barrett
Dan's brother and partner in the lab. Designs the experiments, ships the campaigns, reads the data, then re-reads it. Especially in the early months of an engagement, Andrew is the person you will be working with directly — monthly strategy calls, weekly communication, day-to-day decisions, all of it.
Take the first stepReady to fill your schedule
Ready to fill your schedule
without filling your evenings?
Book a free 45-minute audit. We will show you the 3 highest-leverage moves for your clinic — even if you do not end up working with us.